E-commerce websites are a little different from your ordinary business website, most notably because the e-commerce business owner is trying not only to get more website traffic, but is trying to get all of those website visitors to buy something. So the goals are somewhat different, and therefore, the SEO management is somewhat different according to Sydney SEO experts.
Make Your Website Beautiful and Easy to Use
The fact is, website visitors don’t like storefronts that are difficult to navigate and use. They’ll get frustrated and take their business elsewhere. Make it easy for users to make their selections, view their items stockpiled in their shopping cart, and check out and pay for those products. This is where intuitive navigation comes into play. This allows your user to move from the homepage to other pages of your website without frustration or confusion. A seamless process makes for happy shoppers.
Mobile-Friendly Is a Must
To stand out in digital marketing, you must make sure that your website is mobile-friendly. This means that it can be viewed easily on mobile devices, such as phones and tablets, as well as on desktop computers. Business websites that can’t be viewed completely on a mobile device will be left behind. It’s that important. Most internet traffic now results from cell phones and tablets, rather than desktop computers. Since an e-commerce website relies solely on internet traffic for its revenues, well, you can do the math with that one.
Research, Research, Research
Any good business owner knows how important it is to stay updated on trends and happenings within your field, and e-commerce is no different. Research, not just for SEO purposes, but on your competitors is extremely important. As with SEO strategy for any business, it’s important to research keywords. Know what words are trending, and which keywords you should be using for your particular business, to draw in customers. You should also check out the competition. Know what your competitors are doing, what their websites look like, and what keywords they are using.
Regular Website Checkups
You can’t know if your website has issues if 1) customers don’t tell you, and 2) you never browse your own website. That’s why it’s important to regularly check all aspects of your website to make sure it’s operating as you want it to be. Navigate through all the pages. Note how easy (or not!) it is to select a product for purchase. Check for broken links and deleted pages, or pages that should have been deleted. If you find problems, correct them.
The Website Elements
This is an important part. There are a lot of things you can do with your website to make the user experience a positive one.
- Optimize the loading speed of your website. Internet users expect a website to load quickly and don’t want to wait.
- For your product images and videos, use high-quality ones, but optimize them for quicker loading.
- When naming the URLs of your website, use names that are easy to remember, with search-friendly names.
- If you have out of stock products that you know will eventually be in stock again, keep those pages live and given an estimate of when it will be back in stock.
- Provide an internal search option for visitors. This makes it easy to search your website for particular products.
- Integrate social media within your website. Make it easy for users to share products they like on social media, and this will draw new customers to your website.
The Little Things That Count
There are several other features you can integrate into your website to help customers. Provide good descriptions of products. Online purchasers don’t get to actually touch the product, so give the customer a good sense of what the product is and what it looks like. Display related products, showing that when other customers looked at a particular product, they also looked at other particular products. This provides suggestions to visitors, that sometimes turn into purchases. You should also create a Frequently Asked Questions section of your website. This section will answer questions about shipping, forms of payment accepted, returns, etc. A store blog is another great idea for your website. You can discuss things like new products with your customers.
Getting Positive Reviews
Last but not least, ask your customers to review your product or service. To an e-commerce website, its online reputation is everything, so you need as many positive reviews as you can get. The best way to ensure you get a positive review, of course, is to deliver a great customer experience.