Choosing the right name for a domain is imperative to boost the search engine friendliness of an online website.
The affection of search engines towards keyword rich domains is a world known concept. Therefore, before you embark upon the quest of finding a name for your domain, it is advisable to conduct a thorough research to make sure the name for the domain carries a high relevancy degree.
Mentioned below are some tips that will assist in finding just the right name for a domain that is both is both search friendly and is targeted towards the audience.
1. Make Sure the Website Name is same as the Domain Name
Although you will find many websites whose names are not same as their domain names, it is advisable to take up a name that matches with the website name.
You see, people have a perception that whatever the name of the website is, same is the name for its domain. Therefore, they tend to type in the URL, same as the name of the website. A name for a domain same as the website’s name, thus is certainly a requisite.
2. Extend the Registration Period
The credibility of the domain lies in the period, for which the name of domain has been registered. Search engines prefer domains that have extended tie-ups with the registrars. This directly correlates with the rankings of the website. Higher the registration period, more is the reputation of the online website.
3. Optimize the Length
The length of name for a domain can be anywhere from 0 to 67 characters. The trick here is to find a name that is both sensible and short. People don’t like to type in long characters names in the URL box and most certainly don’t want to remember lengthy names. The most viable option here is to choose a name that is short and at the same time doesn’t make a bleak sense.
4. The Extension
Choosing an extension for the domain is certainly a no-brainer. Apparently, dot com extensions are hugely popular, simply because people try to complete every website with a dot com extension. Therefore, choosing a dot com extension will certainly work in favor of your online website. However, if you are unable to find a dot com extension matching with your name for the domain, go for other options that include dot org, dot net, dot info etc.
If you have read this far, you probably now have figure out the trick to choose the most suitable domain name for your online website. Go through above tips to make the right decision.